A personality-matching app gets a clearer identity and a guided path through App Store review.
Starsoul is a personality-compatibility app that matches people using birth charts, numerology, and human design as inputs, helping users find people they genuinely align with. Built by a dedicated technical team, the app needed a clear, defensible identity for app store review, its original positioning left it easy to misread as something it wasn't. We stepped in as strategic advisors, working closely with the founder on product positioning, category strategy, and the App Store approval process, helping translate the technical team's work into a story reviewers and users could immediately understand.
